美 자동차 딜러, 경쟁 심할수록 실수 줄지만… 여전히 오류 발생
이 논문은 미국 자동차 제조사의 딜러들이 제공받는 bonus contracts 사이의 선택을 분석하였습니다. 데이터에 따르면 딜러들은 20%의 사례에서 non-profit-maximizing 옵션을 선택하여 연평균 $18,453의 손실을 입었습니다. 연구 결과, competition이 증가할수록 이러한 실수의 비율이 유의미하게 낮아짐을 확인하였습니다.
arXiv:2606.32011v1 Announce Type: new Abstract: We examine a choice between bonus contracts offered to dealers of a U.S. auto manufacturer. In our data, dealers select the non-profit-maximizing option in 20 percent of observations, costing the mistaken dealers $18,453 per year on average. We examine how the propensity to make this mistake varies with competition, identified both cross-sectionally and within dealers over time. Both analyses show that greater competition substantially lowers the rate of mistakes. However, even in the most competitive markets, consequential mistakes persist. Our results suggest that competition disciplines mainly through within-dealer changes in behavior rather than entry and exit.